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Booklet Tips that sometimes are forgotten…

14th June 2016

Booklets are a great way to showcase your products.  There are many forms of Booklets from guidebooks to catalogues, it is very easy to create beautiful and informative booklets by following a few simple tips:

  1. Consider your choice of binding: The number of pages your booklet contains will determine which type of binding you can go for. Saddle-stitching is recommended for booklets up to approx. 72 pages (36 leaves), while perfect binding is a neat way of binding large numbers of pages.
  1. Organise your content: It is important that there is a natural and logical flow to the information in your booklet, and customers should be able to find what they are looking for quickly and easily. Consider your choice of headers and make contact information easy to locate.
  1. Think about your design: The design of your front cover is vital to the success of your booklet. It should be well thought out and carefully designed, with visually appealing images and text to ensure it stands out. If the cover is boring then potential clients may not go any further.
  1. Are your images suitable? Be sure to invest in high quality images for your brochures. Images downloaded from your website are likely to be low-resolution and will print badly. Clear, crisp, high resolution pictures will always be a winner for your business.
  1. Which orientation works best? There are rules that say a booklet should be portrait A4. If you are working with lots of landscape images why not change the orientation of your publication to show them off to their best?
  1. If you’re considering designing your own booklet then it’s worth checking to see whether the format you will be supplying the booklet in is usable.

Probably the easiest way, if this is your first booklet, is to design each page in order. For instance, if you’re using Word as an example then just start by designing the front cover on page 1, back cover on page 2, the first inner page on page 3 etc. etc. until you reach the end of the booklet. Your chosen printer will be able to use their imposition software to lay the pages out in the correct order.

If anyone needs help or advice on their booklet design or production, then please feel free to contact us at Kestrel Printing Limited on 01702 444888 or email