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Reasons why banners can make a huge impact in your place of Work, Shop or Store

5th February 2014

Whether you are a high street retailer, a hairdressers, a supermarket, a clothes shop or even a newsagent, making a perfect impression with customers when they come through your doors is always important. In today’s tough economic environment where the internet is growing and growing, the need to make a great first impression has never been so important.

What is a banner?

Banners essentially come in two styles – pull up banner stands or vinyl banners. Pull up bannersor roller banner stands are portable, lightweight and very versatile. The normal height of a roll up banner stand is 2 metres and the width tends to fall into 3 sizes:  800mm, 1000mm & 1200mm

Vinyl banners are a vinyl material that have been printed on, and can be attached to the inside or outside of your premises. These can be used to enhance promotions of a range of products or special offers.

Lets look at the reasons for using your banners ‘InStore’

1.   Point of Sale:

During busy shopping periods and weekends, where the number of people through your doors is at its maximum, your point of sale can really help you in the sales process. Having a quality printed Banner is as good as having another member of sales staff.  Without being intrusive, they can be visually stunning and catch the eye of every passer by. Banners can hugely promote your sales and special products.

2.  Stunning Impact:

Banner stands and vinyl banners can make a huge impact in your place of business, especially when used at the entrance. Using stunning colours and designs, they can really help you to connect with your customers. The entrance to your shop is the only area you are guaranteed that visitors will see, so do your best to make it a truly mind blowing and memorable experience, guiding your visitors to special offers and promotions. Banners can also provide a great visual aid to draw customers into your shop and, if done professionally, can really help make a good first impression.

3. Quality print and images:

Banner stands and vinyl banners provide you with a high quality print finish. You can draw attention to these by having your banners and Vinyls printed in stunning colours with high resolution Images. Quality images can really help you make a connection with your customer and also provide another hook in grabbing their attention.

4. Storage:

A final reason to consider investing in banner stands and vinyl banners is their storage benefits. The ease of storing these products and the lack of space they take up make them an ideal marketing tool for seasonal promotions.


For any advice, or to order your Banner stands and Vinyl’s, please contact us on 01702 444888, by email at, via the web at or follow us on Linkedin, Twitter and Facebook