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Three Ways Booklets & Brochures Can Grow Your Business

16th January 2014

Booklets and Brochures are a great way to reach a targeted customer base with a highly relevant message that helps establish your expertise and serves as a gateway between customers and your company, brand, products and services. If you do not use Booklet or Brochure marketing, or haven’t had the results you’d like, try implementing one or all of these three ways these items can grow your business.

Booklets and Brochures are great Communication tools.

One of the best moves you can make is to have your Stationery printed that informs and engages your target customer base in highly relevant ways. When your booklets or brochures solve problems for your customers and become resources in themselves, you establish your expertise in your field and therefore earn the trust of your customers. When customers trust your advice, they’ll want to buy from you; and having booklets on customers’ shelves means they’ll take advantage of any special offers you promote.

A Great way to Connect with your target Audience

Brand loyalty is one of the most powerful ‘wishes’ you can hope for your company. Brochures and Booklets are a great way to build brand loyalty because your stationery connects with customers. Solve your customers’ problems, write your copy like they speak, showcase customers and highlight case studies, and your customers will feel connections with your company and identify you as the go-to brand for their needs. Not only that, they will identify themselves as buyers of your brand, which ingrains the type of brand loyalty you will benefit from for decades.

Help Create Sales

Your printed literature should not be full-onslaught sales pitches, but informative and helpful publications your customers will want to read and keep. That being said, there’s nothing wrong with having a few product or service showcased throughout your booklet, adding in a coupon section, or offering a coupon code if they purchase your recommended products and services from you.

Once you’ve established expertise, built a connection and earn trust, adding some time-limited value-added incentives such as discounts and coupons which can motivate direct sales almost instantly.

The combination of these three properties makes booklet and brochure printing a highly attractive way to market your business. Not only can you earn direct sales from a given booklet marketing campaign, you can establish the trust and loyalty needed to keep customers coming back to you for many years to come.

Do your brochures bring the kind of return on investment that makes marketers’ mouths water? Or are they simply informational pieces? If your brochures are under-producing, or if you just feel as though you’re printing brochures because you’re expected to, then it’s time to re-evaluate your marketing strategy and contact Kestrel Printing Limited to produce your High quality print.