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Pop up Banners – The Benefits

20th October 2020

Banner stands can be called many things including roll up banners, pull up stands and pop up stands, but they can have a huge impact on your marketing needs if used effectively. They are a great tool for giving customers a brief insight into a product or service that your business may offer.

From promoting products and services at an exhibition to making an impact with customers in your shop, Banners can be a great marketing tool for getting your message across. They are a very affordable, promotional tool when compared with other promotional channels, such as putting an ad in newspaper or trade press magazine or even creating something for your local radio station.

Pop up Banners can be a great way to emphasis your area and can work really well at promoting your brand and generating some awareness in your business or service that you provide

Pop up banners are much more than a cost effective marketing tool that can look great. Below is a list of benefits to using pop up stands in your business premises or on the go at trade shows or conferences.

Easy to assemble:

Pop up banner stands are extremely easy to assemble. As the name suggests, you pop the stands up and you are ready to go. Pop up stands work using a retractable system where you pull your banner from the base and slot a telescopic pole into place and hey presto, you’re ready to go. The flat base and pole help provide a sturdy, no swing support to the banner stand.


Pop up banners are also extremely durable. The PVC vinyl used to print on is extremely durable and designed to last. The base of a pop up stand is also very strong and provides additional support to the whole stand. The frames of most pop up stands are some form of aluminium meaning it is both light for transportation and strong and sturdy when on display.

Easy to store:

Pop up Banners are also very easy to store and won’t take up much space at your office or place of work. The banner itself will fold away into the base and the telescopic pole used to support the banner collapses and folds away easily.

Little space required:

Whether it’s in your showroom or at a trade exhibition, space is money and you won’t want banner stands that take up too much floor space. Floor space should be used to maximize sales of your product or service with banner stands. Pop up banners are narrow and high so will give you a great impact without taking up much floor space.

Take your message on the road:

Another benefit of banner stands is that it allows you to take your message on the road. From promoting your business at a conference or an exhibition to doing a talk at a local show, a branded pop up stand allows you to create some brand awareness and promote your message with relative ease.


The final benefit of a pop up banner stand is longevity. Unlike a TV ad, a newspaper ad, a radio ad and even a flyer that can tend to have a short shelf life, a pop up stand can be used over and over again. Provided the message is right and does not have a date or time on it, you can use the same pop up stand over and over again, getting great value for money from this relatively cheap platform. It is often worth investing in a branded generic pop up stand that promotes who you are and also shows your website and other contact details. This type of stand can then be used as long as you want.

Pop up banner stands ensure you’ll make a dramatic impact whether you’re at an exhibition, trade show or in your own premises. At Kestrel Printing we offer various sizes and qualities to suit your every need.