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Reasons why you should have a Business Card

24th May 2016

Despite living in a digital world, a business card can be critical to the development of your business. These small but effective tools are often handed to customers and prospects and can be a highly personalized form of marketing. Most people in sales or business owners hand less than 10 cards out per month. A well-organized and aesthetically appealing business card can make a better impression than any website address or social media account, which can easily be lost in translation. Learn why business cards are still relevant in today’s digital age and how to successfully use them in your business plan.

They Create a Solid First Impression

Business cards should be part of your self-introduction. These eye-catching small pieces of heavy-duty paper contain all the vital contact information needed to capture your clients attention and help you remain in their thoughts well after your initial meeting. Today, contacts also expect business cards. They can enhance your credibility and legitimacy and give your prospect a better sense of your professionalism.

They’re Direct Marketing Tools

No other form of marketing is more effective than face-to-face communication coupled with a handshake. Business cards can go wherever you go, making them an essential mobile marketing tool that can facilitate the process of establishing and maintaining new clients for future business opportunities. You never know when you’ll run into a potentially valuable prospect, so you should always be prepared, suggests E Design Group’s blog. By keeping a stack of business cards on-hand, you’ll always be ready to market your business when the opportunity arises.

They Help Build a Brand

Business cards are a simple way to establish your company, which in turn makes your business more easily recognized. A successful card should contain your company’s logo, advertising slogan and necessary contact information, including a phone number, website address and email where you can be easily reached. Remember that just because your business card is made from paper doesn’t mean it can’t also be tech savvy. Many business owners now use QR codes on their cards that can be scanned by a smartphone to direct customers to the business’s website or social media page.  At Kestrel Printing we can print on different substrates and one of the most popular brands now is the ‘Magnetic’ card.

They’re Budget-Friendly

One of the biggest advantages of a business card is its affordability. Businesses can print business cards for less than it costs to produce other types of marketing materials, such as commercials, press kits and product samples. When the price is so low and can be easily fit into any business budget, why not always keep business cards on hand? A business card is an excellent way for a business to gain momentum with an attention-getting design.

One of the worst mistakes a business owner can make is to misjudge the importance of a quality business card to brand identity and business development. It can act as your first impression and directly reflect how potential prospects and customers look at your business. While there’s no denying online marketing has become a popular tool among business professionals, traditional marketing still remains strong.